The data is in: ~82% of the top websites in the UK/US/AU still rely on third-party cookies
We’ve all heard that third-party cookies are being phased out by Googlesoon, but until now, hard numbers have been difficult to come by and a number of questions remain unanswered including:
How large is the third-party cookie dependency?
What are third-party cookies used for?
What is the risk presented by third-party cookies being phased out?
What is the scale of the task at hand?
To answer these questions and more, I started a research project and called on a few friends at ObservePoint and Similarweb to help me select and pull the data. As a recovering analyst and not someone to do things by halves, I analysed the data for almost 400 sites spanning three markets to get beyond the opinions and hyperbole and compare the exposure of the top 100 sites in Australia, the US, and the UK.
Read my opinion piece looking at the Australian market on Adnewsand how businesses can approach mitigating the risk that third-party cookies present.