DMPG Win with Adobe Experience Platform
Over the last 4 months, DMPG has competed in the Adobe ‘Win with AEP’ program to develop our proposition and expertise with Adobe Experience Platform. The Win [...]
12
01, 2022
12
10, 2021
Black Friday – What should you be doing?
We are entering that pre-festive period and Black Friday is on everyone's mind. With people asking themselves how they can profit from the inevitable shopping mania that [...]
13
07, 2021
Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and Ethics.
Steve Carrod gives his views on how Digital Marketers can resolve the ‘privacy paradox’ that we are facing and market themselves correctly in line with consumer rights. Making [...]
7
07, 2021
Work Culture & Why its important
After the uproar around a toxic culture that was created by a company we shall not name, we decided to have a ‘check in’ with all of our [...]
11
06, 2021
DMPG strategy Delivers 51x Return on Investment for RS components
In 2020, RS components achieved 51x ROI, calculated from the incremental revenue delivered through all of the personalisation activities managed in collaboration with DMPG. Take a look [...]