Google Analytics 4 – Attribution Issues Update
Google has recently provided updates on the status of some key attribution issues - these updates are shown in the tables below. Mis-attribution of traffic often leaves [...]
27
11, 2024
23
10, 2024
Decoding GA4 Reporting Identities: The Data Does Make Sense
Accurate data collection is extremely important, but if you’re not organising that data in an intuitive & flexible way then it’s (often literally) useless. The chasm separating [...]
17
03, 2022
Everything you need to know about GA4
Google has finally officially announced that it will be sunsetting Universal Analytics as of July 2023 (October for 360 accounts). That means all Universal Analytics properties will [...]