This year, to gain a competitive edge, retailers need to bring the atmosphere of the sparkling, seasonal window display to their digital touch points – and to make the consumer experience seamless, whether they are converting from offline to online, or shopping purely online. Despite the rising complexity of the customer journey, 86% of shoppers rank convenience as their primary motivator for online purchases. As a result, retailers need to create digital experiences that meet consumer demand for speed, efficiency, and engagement. To do this effectively in a period of rapid change, brands must rely on in-depth consumer insights to gain an understanding of what, when, and how shoppers are buying online…

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