GA4 Implementation Archives

23 10, 2024

Decoding GA4 Reporting Identities: The Data Does Make Sense

By Catalina Stingaciu|2024-10-29T20:17:54+00:00October 23rd, 2024|Categories: Blog Article, Digital Analytics, Digital Strategy, Google analytics|Tags: analytics, customer analytics, customer journey orchestration, datalayer, digital analytics, digital experience, GA4, GA4 Implementation, Google Analytics 4, implementation, technical, tracking, unification|

Accurate data collection is extremely important, but if you’re not organising that data in an intuitive & flexible way then it’s (often literally) useless. The chasm separating [...]

Everything you need to know about GA4

By Catalina Stingaciu|2022-07-14T10:43:57+01:00March 17th, 2022|Categories: Blog Article|Tags: GA4, GA4 Implementation|

Google has finally officially announced that it will be sunsetting Universal Analytics as of July 2023 (October for 360 accounts). That means all Universal Analytics properties will [...]