Google Analytics 4 Archives

23 10, 2024

Decoding GA4 Reporting Identities: The Data Does Make Sense

By Catalina Stingaciu|2024-10-29T20:17:54+00:00October 23rd, 2024|Categories: Blog Article, Digital Analytics, Digital Strategy, Google analytics|Tags: analytics, customer analytics, customer journey orchestration, datalayer, digital analytics, digital experience, GA4, GA4 Implementation, Google Analytics 4, implementation, technical, tracking, unification|

Accurate data collection is extremely important, but if you’re not organising that data in an intuitive & flexible way then it’s (often literally) useless. The chasm separating [...]

14 02, 2023

GA4 vs UA – metrics & data processing differences

By Catalina Stingaciu|2023-02-21T09:59:20+00:00February 14th, 2023|Categories: Blog Article, Digital Analytics|Tags: Data Comparison, Google Analytics 4, Universal Analytics|

One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.