This is for everyone experimenting with anything. You’re probably going much slower than you need to.In This WhitepaperIn this whitepaper we will rebuild the statistical foundations of your [...]
As we approach the frenzy of holiday shopping, Black Friday stands out as a pivotal moment for businesses. Last year alone consumers spent a whopping $9.12 billion [...]
A time saving trick that’s messing with our dataHave you noticed a decrease in pageviews or unexplained increases in page load times since Chrome 96? Maybe you’ve spotted [...]
Introduction Conversion Rate Optimisation and/or Personalisation (CRO/P) usually delivers huge value return initially. If you then scale within a well thought through attribute & experience framework, this [...]
In 2020, RS components achieved 51x ROI, calculated from the incremental revenue delivered through all of the personalisation activities managed in collaboration with DMPG. Take a look [...]