Google Analytics 4 – Attribution Issues Update
Google has recently provided updates on the status of some key attribution issues - these updates are shown in the tables below. Mis-attribution of traffic often leaves [...]
27
11, 2024
13
11, 2024
Test twice as fast, with half the risk: DMPG’s Stats-in-Personalisation whitepaper – part 1 The risk you’re not even thinking of
This is for everyone experimenting with anything. You’re probably going much slower than you need to. In This Whitepaper In this whitepaper we will rebuild the statistical [...]
25
09, 2024
Boost Your Black Friday Emails: Think Beyond the Inbox
As we approach the frenzy of holiday shopping, Black Friday stands out as a pivotal moment for businesses. Last year alone consumers spent a whopping $9.12 billion [...]
26
06, 2024
‘Cache’ 22
A time saving trick that’s messing with our dataHave you noticed a decrease in pageviews or unexplained increases in page load times since Chrome 96? Maybe you’ve spotted [...]
27
03, 2024
Can I run two tests on the same page?
Introduction Conversion Rate Optimisation and/or Personalisation (CRO/P) usually delivers huge value return initially. If you then scale within a well thought through attribute & experience framework, this [...]
11
06, 2021
DMPG strategy Delivers 51x Return on Investment for RS components
In 2020, RS components achieved 51x ROI, calculated from the incremental revenue delivered through all of the personalisation activities managed in collaboration with DMPG. Take a look [...]