Fireside Chat #3 – How do we run GA4 and CJA together effectively?
Get your own copy of the Whitepaper If you’d like a copy of the detailed 52 page whitepaper then please comment on our LinkedIn post [...]
22
04, 2024
27
02, 2024
Welcome to HLL++ – GA4’s Fundamental User Count Issue And Why CRO & Personalisation Programmes Can’t Scale Using It
Problem This isn’t actually a new problem. It’s the same issue that existed with Universal Analytics but got carried through to GA4. The issue sounds complicated but [...]
4
01, 2024
DMPG & TMW deliver 318-domain datalayer overhaul & GA/ GTM to AA migration within 3 months
Results >300 domains within 3 months: complete, uncaveated & delivered before the UA sunset deadline. Game changing product insight: with comprehensive & dynamic product engagement data, BMW [...]
10
11, 2023
Adobe Customer Journey Analytics: A Tale of Two Product Strings
Product string (s.products) has for years been one of the most powerful features of Adobe Analytics, but it has its limits. Whenever DMPG implements we always find [...]