Federica is a Digital Enablement Lead at DMPG. She has over 16 years of experience in digital marketing, specialising in web analytics and optimisation, with extensive experience working with Adobe Analytics. Federica is passionate about integrating technical skills, marketing knowledge and the ability to build solid professional relationships in order to offer the best and most effective client support. Prior to joining DMPG, Federica has worked in-house for well-known brands such as Nestlé Nespresso and Expedia, before moving to the agency/consultancy world in 2017.
Federica holds a MSc in Psychology and is also a certified Nutrition Coach; she is a strong advocate of mental health and wellbeing at work. Originally from Italy, Federica is fluent in both English and Italian, and also speaks French.