Introduction A mature personalisation program will involve a large number of experiences, with impact measured at both the Experience & Aggregate levels To demonstrate ROI, the program [...]
Results 95% time saving when configuring complex dynamic content variants up to 50% direct sales boost (upgrades contributed to sales increases reaching 50%) scale: personalisation now ubiquitous [...]
In this latest product recommendations whitepaper, Adobe & DMPG discuss common customer experience issues that can cause significant losses in revenue.