With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict 2020 [...]
Delivering customer expectations and ensuring future survival has never been more critical. Better use of data and analytics is crucial. Every business is going to require smart analytical [...]
I have been working with Adobe and Google technology since 2004. Since 2010 I have been consulting with companies across most industries here in the UK but [...]
This year, to gain a competitive edge, retailers need to bring the atmosphere of the sparkling, seasonal window display to their digital touch points – and to make [...]
Since the deprecation of numeric data within SAINT classifications it has reduced the options for handling returns and margin data inside of Adobe Analytics. Arguably the Numeric [...]
Summary DMPG have been implementing Adobe Analytics since 2010 and in all cases have always looked to use the full capabilities of the analytics tools clients operate. [...]
Introduction DMPG provides consulting services for large and enterprise clients using best-in-class analytics, tag management and optimisation & personalisation tools. Due to the changes that have been [...]
With the news that Adobe will be acquiring the Digital Analytix function from comScore we thought it would be relevant to call out what [...]
With yesterday's confirmation of Adobe's intention to purchase the Digital Analytix product from comScore, here at DMPG we thought it would be a good [...]
Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing [...]