While every business has data, not many are actively using to develop better relationships and trust with customers. We’ve taken a look at some simple and more challenging [...]
This year, to gain a competitive edge, retailers need to bring the atmosphere of the sparkling, seasonal window display to their digital touch points – and to make [...]
In this article I'm going to give a technical overview of integrating optimisation with analytics. We'll concentrate on Webtrends Optimize as the optimisation tool of choice and describe [...]