This is for everyone experimenting with anything. You’re probably going much slower than you need to.In This WhitepaperIn this whitepaper we will rebuild the statistical foundations of your [...]
Accurate data collection is extremely important, but if you’re not organising that data in an intuitive & flexible way then it’s (often literally) useless. The chasm separating [...]
As we approach the frenzy of holiday shopping, Black Friday stands out as a pivotal moment for businesses. Last year alone consumers spent a whopping $9.12 billion [...]
A time saving trick that’s messing with our dataHave you noticed a decrease in pageviews or unexplained increases in page load times since Chrome 96? Maybe you’ve spotted [...]
Introduction Conversion Rate Optimisation and/or Personalisation (CRO/P) usually delivers huge value return initially. If you then scale within a well thought through attribute & experience framework, this [...]
Topics Covered What exactly is a Customer Data Platform and what is it supposed to do? Why is it that there has been an explosion [...]
Problem This isn’t actually a new problem. It’s the same issue that existed with Universal Analytics but got carried through to GA4. The issue sounds complicated but [...]
Questions What is the difference between a 1st party cookie, a 3rd party cookie and a server-side or http cookie? What impact does the loss [...]
Results >300 domains within 3 months: complete, uncaveated & delivered before the UA sunset deadline. Game changing product insight: with comprehensive & dynamic product engagement data, BMW [...]
Results 95% time saving when configuring complex dynamic content variants up to 50% direct sales boost (upgrades contributed to sales increases reaching 50%) scale: personalisation now ubiquitous [...]