Google Analytics 4 – Attribution Issues Update
Google has recently provided updates on the status of some key attribution issues - these updates are shown in the tables below. Mis-attribution of traffic often leaves [...]
27
11, 2024
22
04, 2024
Fireside Chat #3 – How do we run GA4 and CJA together effectively?
Get your own copy of the Whitepaper If you’d like a copy of the detailed 52 page whitepaper then please comment on our LinkedIn post [...]
11
03, 2024
Fireside Chat #2 – Customer Data Platforms, Worth It?
Topics Covered What exactly is a Customer Data Platform and what is it supposed to do? Why is it that there has been an explosion [...]
27
02, 2024
Welcome to HLL++ – GA4’s Fundamental User Count Issue And Why CRO & Personalisation Programmes Can’t Scale Using It
Problem This isn’t actually a new problem. It’s the same issue that existed with Universal Analytics but got carried through to GA4. The issue sounds complicated but [...]
29
01, 2024
Fireside Chat – 1st and 3rd Party Cookies & Server-Side Tracking
Questions What is the difference between a 1st party cookie, a 3rd party cookie and a server-side or http cookie? What impact does the loss [...]
26
04, 2023
How and Why To Track Site to Store Behaviour
One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.
7
09, 2022
How to leverage the Modify Events functionality in GA4
Intro In our last article, we talked about how Google Analytics 4 (GA4) is different from Universal Analytics (UA) and what are its benefits/drawbacks, taking into account [...]
30
06, 2022
RS & DMPG create £3M+ revenue in 4 months via innovative use of Adobe data
RS Components is a global omnichannel solutions partner for industrial customers and suppliers who are involved [...]
12
01, 2022
DMPG Win with Adobe Experience Platform
Over the last 4 months, DMPG has competed in the Adobe ‘Win with AEP’ program to develop our proposition and expertise with Adobe Experience Platform. The Win [...]
12
10, 2021
Black Friday – What should you be doing?
We are entering that pre-festive period and Black Friday is on everyone's mind. With people asking themselves how they can profit from the inevitable shopping mania that [...]