Fireside Chat #3 – How do we run GA4 and CJA together effectively?
Get your own copy of the Whitepaper If you’d like a copy of the detailed 52 page whitepaper then please comment on our LinkedIn post [...]
22
04, 2024
11
03, 2024
Fireside Chat #2 – Customer Data Platforms, Worth It?
Topics Covered What exactly is a Customer Data Platform and what is it supposed to do? Why is it that there has been an explosion [...]
27
02, 2024
Welcome to HLL++ – GA4’s Fundamental User Count Issue And Why CRO & Personalisation Programmes Can’t Scale Using It
Problem This isn’t actually a new problem. It’s the same issue that existed with Universal Analytics but got carried through to GA4. The issue sounds complicated but [...]
29
01, 2024
Fireside Chat – 1st and 3rd Party Cookies & Server-Side Tracking
Questions What is the difference between a 1st party cookie, a 3rd party cookie and a server-side or http cookie? What impact does the loss [...]
26
04, 2023
How and Why To Track Site to Store Behaviour
One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.
7
09, 2022
How to leverage the Modify Events functionality in GA4
Intro In our last article, we talked about how Google Analytics 4 (GA4) is different from Universal Analytics (UA) and what are its benefits/drawbacks, taking into account [...]
27
09, 2021
Anatomy of a billable hour
Working as a consultant for the last decade or so, you get used to speaking a lot about hourly rates. However, only I seem to be the [...]
20
09, 2021
Making the most of your People, Process & Tools
As we start to enter into what some might consider the post-pandemic ‘new normal’ (at least for rich western nations) it is important to ensure that any [...]
24
08, 2021
Is server-side tracking the answer to all my cookie and privacy woes?
We get asked a lot about server-side tracking here and we also read quite a few articles that either misrepresent how it works or gloss over some of [...]
11
06, 2021
Why are 3rd party cookies dying and what do I need to do about it?
This blog post will be giving a brief overview of what is happening in the digital media and advertising world and how it will impact your business. What [...]