Chapter 2- ID Unification
Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]
27
04, 2022
17
03, 2022
Everything you need to know about GA4
Google has finally officially announced that it will be sunsetting Universal Analytics as of July 2023 (October for 360 accounts). That means all Universal Analytics properties will [...]
25
01, 2022
Chapter 1- Data Validation and Use Case Planning
In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of [...]
12
01, 2022
DMPG Win with Adobe Experience Platform
Over the last 4 months, DMPG has competed in the Adobe ‘Win with AEP’ program to develop our proposition and expertise with Adobe Experience Platform. The Win [...]
12
10, 2021
Black Friday – What should you be doing?
We are entering that pre-festive period and Black Friday is on everyone's mind. With people asking themselves how they can profit from the inevitable shopping mania that [...]
27
09, 2021
Anatomy of a billable hour
Working as a consultant for the last decade or so, you get used to speaking a lot about hourly rates. However, only I seem to be the [...]
20
09, 2021
Making the most of your People, Process & Tools
As we start to enter into what some might consider the post-pandemic ‘new normal’ (at least for rich western nations) it is important to ensure that any [...]
24
08, 2021
Is server-side tracking the answer to all my cookie and privacy woes?
We get asked a lot about server-side tracking here and we also read quite a few articles that either misrepresent how it works or gloss over some of [...]
24
08, 2021
How the retail industry can bring customers back to the high street
The IMRG Capgemini Online Retail Sales Index has found that online sales in the UK fell by 9.1% in May 2021 versus a year earlier, Charged Retail reports [...]
12
07, 2021
The data is in: ~82% of the top websites in the UK/US/AU still rely on third-party cookies
We’ve all heard that third-party cookies are being phased out by Google soon, but until now, hard numbers have been difficult to come by and a number of [...]