A Message to Adobe – Take the Best of comScore Digital Analytix
With the news that Adobe will be acquiring the Digital Analytix function from comScore we thought it would be relevant to call out what [...]
12
11, 2015
6
11, 2015
Adobe to Acquire comScore’s Digital Analytix Technology: A comparison of Adobe Analytics and comScore Digital Analytix (DAx)
With yesterday's confirmation of Adobe's intention to purchase the Digital Analytix product from comScore, here at DMPG we thought it would be a good [...]
30
10, 2015
Debugging and Testing Google Analytics
Recently, I've been answering a few web analytics questions over on StackOverflow.com. One of the things that keeps getting asked or I'm pointing people towards is how to [...]
22
09, 2015
Single Customer View Chapter 2: Setting a Customer Identification Key
Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing [...]
18
08, 2015
Single Customer View Chapter 1: Using a Customer Identification Key
Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing [...]
16
06, 2014
Integrating Webtrends Optimize with Analytics including Google and Adobe
In this article I'm going to give a technical overview of integrating optimisation with analytics. We'll concentrate on Webtrends Optimize as the optimisation tool of choice and describe [...]