Steve Carrod, Author at DMPG

About Steve Carrod

Steve has been working in the Digital Analytics industry since 2005 and CRO/Personalisation since 2008. His experience has been gathered via a number of roles spanning agencies and client-direct both in the UK and in the US before establishing DMPG. DMPG was set up to be the gold standard for Analytics, TMS, CRO & Personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.

18 08, 2015

Single Customer View Chapter 1: Using a Customer Identification Key

By Steve Carrod|2022-03-23T10:32:26+00:00August 18th, 2015|Categories: Blog Article, Digital Analytics|

Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing [...]

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