Since the deprecation of numeric data within SAINT classifications it has reduced the options for handling returns and margin data inside of Adobe Analytics. Arguably the Numeric [...]
Summary DMPG have been implementing Adobe Analytics since 2010 and in all cases have always looked to use the full capabilities of the analytics tools clients operate. [...]
Introduction DMPG provides consulting services for large and enterprise clients using best-in-class analytics, tag management and optimisation & personalisation tools. Due to the changes that have been [...]
With the news that Adobe will be acquiring the Digital Analytix function from comScore we thought it would be relevant to call out what [...]
With yesterday's confirmation of Adobe's intention to purchase the Digital Analytix product from comScore, here at DMPG we thought it would be a good [...]
Recently, I've been answering a few web analytics questions over on StackOverflow.com. One of the things that keeps getting asked or I'm pointing people towards is how to [...]
Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing [...]
Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing [...]
In this article I'm going to give a technical overview of integrating optimisation with analytics. We'll concentrate on Webtrends Optimize as the optimisation tool of choice and describe [...]