Google Analytics 4 – Attribution Issues Update
Google has recently provided updates on the status of some key attribution issues - these updates are shown in the tables below. Mis-attribution of traffic often leaves [...]
27
11, 2024
23
10, 2024
Decoding GA4 Reporting Identities: The Data Does Make Sense
Accurate data collection is extremely important, but if you’re not organising that data in an intuitive & flexible way then it’s (often literally) useless. The chasm separating [...]
10
11, 2023
Adobe Customer Journey Analytics: A Tale of Two Product Strings
Product string (s.products) has for years been one of the most powerful features of Adobe Analytics, but it has its limits. Whenever DMPG implements we always find [...]
26
04, 2023
How and Why To Track Site to Store Behaviour
One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.
2
02, 2023
No One Likes A Sell-Out! Taking Your Adobe Analytics Stock Tracking to the Next Level
Online retail businesses live or die by their stock levels. A couple of challenging years characterised by supply-chain disruption and delayed order fulfilment have really underscored this in the industry. Monitoring stock availability has been a key priority for many of our clients this year, but how can we get this data into Adobe Analytics in the most effective way, to give us a clear view of what exactly is happening out there on our product detail pages (PDPs)?
27
04, 2022
Chapter 2- ID Unification
Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]