Fireside Chat – 1st and 3rd Party Cookies & Server-Side Tracking
Questions What is the difference between a 1st party cookie, a 3rd party cookie and a server-side or http cookie? What impact does the loss [...]
29
01, 2024
4
01, 2024
DMPG & TMW deliver 318-domain datalayer overhaul & GA/ GTM to AA migration within 3 months
Results >300 domains within 3 months: complete, uncaveated & delivered before the UA sunset deadline. Game changing product insight: with comprehensive & dynamic product engagement data, BMW [...]
10
11, 2023
Adobe Customer Journey Analytics: A Tale of Two Product Strings
Product string (s.products) has for years been one of the most powerful features of Adobe Analytics, but it has its limits. Whenever DMPG implements we always find [...]
26
04, 2023
How and Why To Track Site to Store Behaviour
One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.
14
02, 2023
GA4 vs UA – metrics & data processing differences
One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.
2
02, 2023
No One Likes A Sell-Out! Taking Your Adobe Analytics Stock Tracking to the Next Level
Online retail businesses live or die by their stock levels. A couple of challenging years characterised by supply-chain disruption and delayed order fulfilment have really underscored this in the industry. Monitoring stock availability has been a key priority for many of our clients this year, but how can we get this data into Adobe Analytics in the most effective way, to give us a clear view of what exactly is happening out there on our product detail pages (PDPs)?
24
01, 2023
Chapter 4 – CDP Implementation Planning
Planning for Success We've taken a look at why you may want to implement a CDP, how this data can be unified and how can you assess vendor [...]
15
11, 2022
Chapter 3 – CDP Vendor selection
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
7
09, 2022
How to leverage the Modify Events functionality in GA4
Intro In our last article, we talked about how Google Analytics 4 (GA4) is different from Universal Analytics (UA) and what are its benefits/drawbacks, taking into account [...]
28
06, 2022
How to implement product recommendations AND triple revenue impact with DMPG’s 6 proven techniques.
Unlock 2.5% - 4% global revenue growth. Making things easy online has never been more important. With 2019’s shelf-scanners now scroll-hover-clicking and digital spend still 32% above [...]