Fireside Chat – 1st and 3rd Party Cookies & Server-Side Tracking
Questions What is the difference between a 1st party cookie, a 3rd party cookie and a server-side or http cookie? What impact does the loss [...]
29
01, 2024
4
01, 2024
DMPG & TMW deliver 318-domain datalayer overhaul & GA/ GTM to AA migration within 3 months
Results >300 domains within 3 months: complete, uncaveated & delivered before the UA sunset deadline. Game changing product insight: with comprehensive & dynamic product engagement data, BMW [...]
2
10, 2023
Joules Email team are working 20x faster with DMPG hypersegmentation
Results 95% time saving when configuring complex dynamic content variants up to 50% direct sales boost (upgrades contributed to sales increases reaching 50%) scale: personalisation now ubiquitous [...]
6
06, 2023
DMPG deliver unprecedented scale & rigour within 6mo; 31x ROI & 10X expected revenue growth
Results Reach: suite of recommendations live across >40 markets. Rigour: revenue tied to clicked, viewed & carted products provides complete picture of behavioural impact - immediate, direct [...]
24
01, 2023
Chapter 4 – CDP Implementation Planning
Planning for Success We've taken a look at why you may want to implement a CDP, how this data can be unified and how can you assess vendor [...]
15
11, 2022
Chapter 3 – CDP Vendor selection
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
6
07, 2022
Boden gain +7% in online revenue through social proof messaging using Adobe data
Boden gain +7% in online revenue by creating an innovative way to maximise Adobe Analytics data Results +7% increase in online revenue per year Eight-figure return, [...]
30
06, 2022
Joules save more than 50% in technology costs and improve conversion
Results Over 50% saving vs. Taggstar 100% product coverage vs. 85% with Taggstar Integration with personalisation programe Direct control over onsite experience & analysis Three week implementation [...]
22
02, 2021
Outlook for the Anz market 2021
In the last year I have learned that there is one thing you can rely on ‘Down Under’ and that’s good humoured Aussie optimism, resilience, and a [...]
15
01, 2021
Five books every Digital Strategist (Enablement specialist) should have in their arsenal
1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment of [...]