Results 95% time saving when configuring complex dynamic content variants up to 50% direct sales boost (upgrades contributed to sales increases reaching 50%) scale: personalisation now ubiquitous [...]
Results Reach: suite of recommendations live across >40 markets. Rigour: revenue tied to clicked, viewed & carted products provides complete picture of behavioural impact - immediate, direct [...]
Planning for Success We've taken a look at why you may want to implement a CDP, how this data can be unified and how can you assess vendor [...]
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
Boden gain +7% in online revenue by creating an innovative way to maximise Adobe Analytics data Results +7% increase in online revenue per year Eight-figure return, [...]
Results Over 50% saving vs. Taggstar 100% product coverage vs. 85% with Taggstar Integration with personalisation programe Direct control over onsite experience & analysis Three week implementation [...]
In the last year I have learned that there is one thing you can rely on ‘Down Under’ and that’s good humoured Aussie optimism, resilience, and a [...]
1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment of [...]