Chapter 3 – CDP Vendor selection
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
15
11, 2022
7
09, 2022
How to leverage the Modify Events functionality in GA4
Intro In our last article, we talked about how Google Analytics 4 (GA4) is different from Universal Analytics (UA) and what are its benefits/drawbacks, taking into account [...]
6
07, 2022
Boden gain +7% in online revenue through social proof messaging using Adobe data
Boden gain +7% in online revenue by creating an innovative way to maximise Adobe Analytics data Results +7% increase in online revenue per year Eight-figure return, [...]
30
06, 2022
RS & DMPG create £3M+ revenue in 4 months via innovative use of Adobe data
RS Components is a global omnichannel solutions partner for industrial customers and suppliers who are involved [...]
30
06, 2022
Joules save more than 50% in technology costs and improve conversion
Results Over 50% saving vs. Taggstar 100% product coverage vs. 85% with Taggstar Integration with personalisation programe Direct control over onsite experience & analysis Three week implementation [...]
28
06, 2022
How to implement product recommendations AND triple revenue impact with DMPG’s 6 proven techniques.
Unlock 2.5% - 4% global revenue growth. Making things easy online has never been more important. With 2019’s shelf-scanners now scroll-hover-clicking and digital spend still 32% above [...]
27
04, 2022
Chapter 2- ID Unification
Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]
17
03, 2022
Everything you need to know about GA4
Google has finally officially announced that it will be sunsetting Universal Analytics as of July 2023 (October for 360 accounts). That means all Universal Analytics properties will [...]
2
03, 2022
DMPG Team #MarchTogether with Ukraine
At DMPG we pride ourselves on being a transparent and ethical organisation. As such, we cannot and will not stand by as Putin rages on with an unprovoked [...]
25
01, 2022
Chapter 1- Data Validation and Use Case Planning
In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of [...]